What is Bravuro?
When we named our business, we started with a blank slate. Ideally, we wanted one word that described us, our goals, our wines and our business model. ‘Bravuro’ (pronounced brah-voo-roh) means a display of boldness or daring; great skill and energy in doing something.
Our decision to get into the wine business was bravuro. Our big, bold red wines are bravuro. And bringing hot-climate, small-batch, hand-crafted, full-bodied and robust, distinctive red wines into the heart of Oregon Pinot Country was bravuro.
We also wanted a logo that would communicate warm/hot-climate, small-batch, hand-crafted, full-bodied and robust, distinctive, ultra-premium red wines. And since our business model is contrary to all other Oregon wineries' we wanted a logo/label that colored outside the lines.
We enlisted the help of the Oregon State University - College of Business - Graphic Design department to help us design a logo/label. The winning selection was submitted by Dan Anecito.
Our logo, an abstract painting of a matador’s cape in motion, symbolizes the artistry and handmade quality of each batch while helping visualize the meaning of the word 'Bravuro' through color and shape. The flash of brilliant bold red mimics the motion of the wines it contains as well, creating a smooth connection between the wine and the meaning of Bravuro.
We are Bravuro.